Business Road-Mapping

Business Road-mapping is a useful tool to align business and innovation strategies. Road-mapping allows the venture to link its organizational and technological capabilities with strategic goals.

It visualizes whether the current capabilities and technologies employed in products and services can help the organization in achieving its objectives. In case current capabilities and technologies are not sufficient, these tools allow organizations to think about when and how they can acquire those needed capabilities and technologies. A business road map is a little different from a business plan because it is more focused on the execution of a strategy rather than a description. The roadmap develops a clear line of sight from goals to activities and milestones and who will execute them. A good roadmap will enable tracking of the business strategies