Posts

Unmet Needs holds the key to Innovation

To design the best innovation strategies, the unmet needs of the target audience are the first thing to be considered and new strategies and products need to be designed to address these unmet needs. There are 3 basic sets of needs that a typical…

Business Road-Mapping

Business Road-mapping is a useful tool to align business and innovation strategies. Road-mapping allows the venture to link its organizational and technological capabilities with strategic goals. It visualizes whether the current capabilities…

How Innovative Enterprises Manage New Ideas

While ideas may be plentiful, we explore how businesses can structure and manage new idea induction and evaluation. Innovation in an Ever-Changing World In today’s ever-changing business environment, companies need a solid innovation…

Creativity in Business

Business Creativity is the production of novel and useful ideas that are influenced by the characteristics of a person and environment. In this article we explore what is creativity, how to manage it through idea management programs and how to improve general thinking skills.

Understanding Innovation

  “Innovation distinguishes between a leader and a follower” - Steve Jobs In today's competitive world, the survival of the business depends on being able to respond to changes in the environment by innovating and reinventing the business.…